Self Service Technology In Hospitality Industry
Hospitality industry is facing challenge of a life time.
Self service technology in hospitality industry. The hospitality industry has experienced significant disruption through technology, but also many unique opportunities. Digital convergence is defined as, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content. Today, many guests prefer technology over human interaction for simple tasks.
A conceptual framework for adopting self service technology. Technology has changed considerably throughout many industries and the hospitality industry is no exception. There are many changes on the horizon and self service technology is at the top of that list.
The ability to offer interactive digital technology at the consumer level is a huge value add. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to. For b2c companies, faq sections may suffice.
In many ways, the hospitality industry is leading the charge in the adoption of smart business technology. Ever changing technology is an inevitable part of every industry, specifically the hospitality industry. Technology base self service in hospitality industry 7 although tbss is an unavoidable trend and has widely adapted by various hotels, motels and resorts, there are many experts stil l believed there is value in thts.
Those within the hospitality industry will need to quickly adapt. How smart technology is influencing the guest experience in 2020 from operations to guest experience to marketing, smart hotel technology offers a variety of cost savings and revenue opportunities, and it is enabling hotel. Can self service technologies work in the hotel industry in singapore?
The hospitality industry is focused on catering to the consumer, burciaga said. Providing a streamlined guest experience. Customers looking to book a trip no longer need to visit an agency they can go online to companies such as expedia, make my trip or priceline and book an entire trip themselves.
Other businesses may invest in developing a knowledge base. By ong lixin isis bachelor of arts national university of singapore 2004 a professional paper submitted in partial fulfilment of the requirements for the. New security protection features for guests sensitive information is an example of how new opportunities can continue to give perceived value to guests.
Technology advancement induces information technology infusion in business processes and service encounter. About the author nicole spent more than 12 years in the regional divisions of micros systems, divided between product and project management of property, sales force and.
